why you need freedom to operate FTO search
When you launch a new product in to the market, you already face lot of challenges like positioning, initial traction from early adopters, marketing, top of mind awareness etc... And the last thing you want do is infringe some ones patent by your product launch.
If unfortunately you do infringe some ones patent with your product then there are penalties, law suits and royalty payments that you need to settle with patent owner. And this is by no measure a good start for a product launch and its life cycle.
To avoid all this, there is a need to conduct a search called “Freedom to operate” FTO search. The FTO search finds out in advance whether your product will infringe some ones patent or not. And if it is found to be infringing, you need to take necessary steps by initiating dialogue with patent owner for licensing and royalty payments.
So what exactly is Freedom to Operate or FTO does?
In FTO search, you product description is analysed and a research is conducted to check whether this product infringing existing patents (claims).
A report is created with partial or complete infringing patent along with the analysis of claims that are being infringed. And based on the report the strategy for proceedings would be decided for product launch.
Ideally freedom to operate must be carried out in the early stage when the product is still in the planning or development phase so that you can get fare idea about freedom to operate before incurring large production costs.
You can reach patent agents and attorneys to check if your product launch or service lauch is safe to go ahead or you would be infringing on some of the existing patent... You get the answer by freedom to operate search report.
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